With more than 200 color photographs, this book attempts to explain and illustrate the Japanese phenomenon of using cute characters to promote everything from food products to police departments. Separated into 5 sections, this colorful book is a fun look at modern Japanese pop culture.

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Selected work / 2008 Tapas / The New Thanksgiving Table / Botanas Felicitas / Nestle Waters / 2007 Between Earth and Heaven: The Architecture of John Lautner / Cliff May and the Modern Ranch House / 2006 Southern Cakes / Hello, Please / 2003-2005 GPK @ ACCD / Hong Kong / Los Angeles Literary Festival / Web Chronicle Books Design Fellowship / About Information / Resume / © 2010 Alice Chau